Movecraft finished work on a PSA spot for William Philbin Productions

So we just finished some graphic/post production spot for this PSA. I worked with Buddy Giguerre (Maya Generalist), Bill Philbin (director), and Zachary Greenbaum (producer), to help bring this story to life. One nice thing about creating video game type graphics is that you can have your render times relatively low with no anti-aliasing or GI and such and stock models from turbosquid are actually preferrable!

I like doing this kind of effects work. It's a lot less about graphics and more about the puzzle of achieving believable composites. It's wierd though. I feel like the whole motion graphics industry is moving towards the effects pipeline model with specialists doing individual jobs. I mean, Psyop is basically a VFX house. The problem with the FX model though for us lowly mographers or freelancers is that it's freaking expensive, so your clients have to be paying big bucks!

Check out the final project on William's Page (top video)